I’m not vain… even if this post begins with I!

Has anyone encountered this? Inadvertently, I may have clicked ‘like’ on my own post. You bet that’s embarrassing. How does one fix that i.e. ‘un-like’ one’s own post? Despite having checked the F.A.Q. and Help sections on wordpress, am unable to find a solution.

Someone, help please! ;) Vanity doesn’t quite become me, but may well have to live with the label. Darn!

Day break!

Day break!

Am fortunate to wake up to such beautiful mornings. :)

Downtime rejuvenates the working body… and mind.

Mind you, if anyone caused pangs of guilt in your head, ’cause you took a short nap in the middle of a work day, erase those negative feelings, pronto!

Downtime is not a waste of time… repeat these words in your head, until you feel free of guilt… not because I’m suggesting that you feel so, but because you will truly feel liberated from that nagging feeling that somehow made you feel you’d committed some major crime.

Mid-afternoon can take its toll on you, in more ways than one. Perhaps it’s the hottest part of the day. May be you’ve had a series of meetings all morning, and concentration during those meetings was imperative – - even if you were not the speaker (in fact, more reason to have been concentrating on those ‘need to increase productivity’ speeches from your boss, and his/her boss) – - because your annual bonus depends on what they said this morning! It is also possible that what you’d planned and hoped for as a productive sales call turned out to be a ‘hit by a bolt of lightning’ nightmare… your junior had just botched up, and you spent precious time troubleshooting, mollifying the irate customer or prospect. One could put this down as an occupational hazard… but remember, although the blow was hard to handle, and you somehow succeeded to salvage that business, the entire process and effort took an immense toll on you – not quite quantifiable.

At every juncture, each one of us is making decisions… numerous decisions… some impact us in small, trivial ways (but they all add up, nevertheless); others, have a bearing on our lives. It’s e.g. the difference between keeping – or losing – your job; or, whether or not your kid will be able to go on a camping vacation with buddies in the spring… your bonus would pay for that eagerly-awaited vacation and the much-deserved new pair of boots you will buy for the child, to not simply show off, but to bring some comfort to those little feet. Isn’t that what you’re wearing out your soles for (without having to sell your soul for the extra bucks)?

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Decisions such as these take their toll on us as working individuals. Your short nap will not break your company’s bottom-line, but without the twenty minutes’ shut-eye, you may, at some point, reach your breaking point! Think of it as a mini vacation from work… from having to look at a gazillion emails, a respite from the incessant stream of phone calls, but most important, it’s a few minutes off, from having to ‘make a decision’. Your productivity is bound to improve and you’ll more than make up for the ‘lost’ twenty odd minutes, ‘slacking off’. Try it out.

Reams of research by psychologists, scientists, and even global businesses have arrived at one common conclusion that we, as human beings, in today’s mad pace of work, technology, and media impact, are inundated by information overload that takes a toll on us. With the numerous points of decision making imposed upon us each day, it is not unreasonable that our body and mind require rest and rejuvenation at a mid point during our waking hours… separate from the deep sleep we normally go into, for 6-8 hours each day of our life. A quick internet search within scholarly articles for query phrase (keyword search) “mid-afternoon nap productivity” generated numerous results… the pix here is a screenshot of page 1 of the SERPs.

A recent article in The New York Times also evoked numerous thought-provoking reader responses.

SEO tools, or cheese tactics? Back Links, Cross links, Outbound Links…

As a blog reader, have you noticed that often you’re reading a particular post, and all of a sudden you find you’re somewhere else – either on another post written by the same blogger, or on an entirely different blog! Sometimes, you land on a totally different site. This happens not just in the blogosphere, but also on other social media sites. While this may be useful at times, more often than not it’s irksome… because whatever it is you were reading is now either ‘lost’, or you have to hit the ‘back’ button ever so often to return to the page you were originally reading. This occurs when you click on a hyperlink – either knowingly, or inadvertently – that immediately transposes you to another domain, or another webpage. That link which pulled you away from the current page is the outbound link. As an example, I’m taking you to this webpage outside of wordpress. If you clicked on it, notice that it opens up in another window. This is intentional, because I’d like you to continue reading this page (although the other page offers something delicious!). ヅ This link is an example of an ‘outbound‘ link. Does it add value to my site i.e. this page? Well, that is a function of how the algorithms of Google, Bing, or Yahoo will mark this page – add points, or give negative points – so as to bury my page among the billions of pages so it is almost never found by someone searching for the topic on Links in the context of search engine optimization.

However, in contrast, if say you have a page on this subject, and decide to link to this page or any other with related content from my posts on this blog, that would be an example of a ‘back‘ link for my blog. Now, depending on whether your content and my content have relevant content and there’s an obvious reason why the link exists, once again, the algorithms of the search engines (smart as they are) may figure out the likeness of content along with the context and give us both a positive mark. However, if the search engine finds that some spam-filled page stuffed with keywords is linking to me, neither will that page earn any point, nor will mine. This would be an example of ‘cheese tactics‘ by the spam website. Of course, note that I borrowed this phrase from the gaming industry. But as the phrase connotes, it’s a cheap tactic used to garner clicks, that no respectable SEO expert would dare to use.

But what about ‘cross-links‘ within your own website? Often, when you’re on a company’s website, you may be reading say the About Us page. You may find a link on that very page which will transpose you to another page e.g. their Press Center, or their Contact Us page or even to an email id e.g. info@xyz.com. Then when you click on that Press Center, in turn it will have a page with yet another link which takes you to some other page but within the same company’s website, say e.g. on their product page… or think of an e-commerce site like Amazon. When you visit this shopping portal, it is hard to really exit from the site, because of the numerous links which will keep drawing you back to look and search and browse more and more and more of their various products. Not only are the links relevant, they are not filled with spam; also, you clicked on these, because something on the page draws you to them, compelling you to click and click again. Eventually you end up shopping, and your click has now brought about a conversion! Isn’t that the objective of for-profit businesses? In the shortest possible time, with the fewest number of clicks, how can the website or webpage entice you to make a click that will bring about a sale of their product. This in very simple terms is the whole point of search engine optimization, landing page optimization, the value (or lack thereof) of links and cross-links. Not as a company, but as a blogger, I’ll link to one of my own pages here, on words-n-motion. Who knows, may be you will follow me, or subscribe to my blog… that is an example of ‘conversion‘ for a not-for-profit site. ;)

Curiosity… about organic growth, seo driven copy, reader driven content.

For a couple of weeks last month I was busy, training intensely for a project… there was a fair amount of ‘learning’, but I’m bound by an NDA, so shan’t speak of it further… lips are zipped. In any case, why worry, this post isn’t about speaking, it’s about writing… ‘content’ for the web! I bring this up now, because on a quick search query for the words “sticky factor”, I was pleasantly surprised to see my post at the top of the SERPs… well, to be honest, it was on page 2. (Go on try it out.)  Now, as someone I once knew would say, “Isn’t that something”!  ¯(ツ)/¯

“SERPs” is the buzzword among marketing professionals, striving to ensure that their web pages show up high among the Search Engine Results Pages. There, you got it, right? Oh no… please desist from visualizing serpentine creatures popping up from a snake-charmer’s basket, and crawling around the place.  Though of course, you’ll find  ‘SEO’ experts from all over, striving for Search Engine Optimization, driving many copywriters and content writers up the wall. Well, these SEO cats (a subset of marketing professionals that mushroomed during the decade driven by Google) follow Search Engine Results Pages not unlike someone tailgating you on a busy freeway.

Here’s the thing… I had not paid for ‘keywords’, as most for-profit businesses would do. For them it is integral to their marketing budget – all so that their webpage shows up among the top results for a given set of query words, phrases, or even for a single word! My blog post had ‘grown organically’! Now why is it important that a webpage show up high enough on SERPs? Well, because folks like you and I, and millions of other people get utterly bored searching beyond the first couple of pages. If you’re searching for something on the web, you want to find it fast enough; the sooner that web page with your desired information shows up, the better it is for you… but remember, it is even more important to the website owner/s (or businesses) that have something to sell to you – it may not be necessarily to ‘sell’, but even to ‘tell’ their ‘story’. The story may be about their company, about themselves as individuals, or about the products and/or services they’re selling or promoting. What they have on their webpages is something they know. Until someone does not ‘visit’ that web-page, it is just sitting idle in cyberspace… lost and forlorn. It is somewhat similar to seeing a gorgeous home built in a large community. If nobody visits that home, or if there’s no buyer for it, it is simply there, but somewhat in a pointless existence, wouldn’t you agree on that? The website’s raison d’être is fulfilled when it shows up as a Landing Page and provides the adequate information to closely match what you were looking for.

Marketing professionals urge copywriters and content writers to craft their copy for the web such that it is “search engine optimized” i.e. “searchable”.  Without going deep into the subject (because there are reams on this topic already floating around the web), all I’ll say, before heading out to dinner, is that many copywriters, content writers are compelled to ‘stuff’ their writing with keywords, so that when users search for these keywords, the respective pages show up… now you can well imagine, no respectable business owner would or should resort to this, unless the page has relevance to the query. Hence, it is important to write content that is relevant, interesting and matches possible search queries from your user base – in other words, your target audience. Who did you build your web page for? So… we’re back to the key elements of Marketing… is your target audience well defined? Who are your readers? What language do they speak… so on so forth… okay, am done for the day.

Many of you hip folks are now bored of the ‘f’ word, and have moved on, I presume… but I have yet to cross that threshold… Hey, what were you thinkin’ about? I was referring to facebook…  the resting point for over a billion people across the globe every month… yay, I have these numbers from reliable sources…  nay, not from the horse’s mouth, but almost! ヅ

Stickiness translates to Number of Active Users!

So what is it that brings us to fB and keeps us glued out there? In tech parlance, this refers to their site’s ‘stickiness’. Current-day marketers go bonkers over these ‘numbers’… stuff like “for how long did I – the user – stay on the site?”; how many pages did s/he visit, or how often do we revisit fB, etc… The marketing Merlin then uses such ‘insights’ to tweak the website further, to improve these numbers – increase session time, total # of page views, etc.; in effect, they strive to improve the sticky factor. But here’s what I think… the resultant stress from too much of number crunching may well cause some severe cases of TMJ – temporo mandibular joint disorder – basically a painful jaw – caused by teeth clenching, stress, and other such!

Speaking of teeth, stickiness, crunching… I’m reminded of my delectable recipe – no, not for disaster – but from dates, primarily! Gooey sticky, crunchy, and super delicious! That’s my Date Taffy! To begin, here’s my ‘short’ story on ‘dates’… now, you’ve heard of “yang” (i.e. ‘heaty’) foods, right? Well, ‘dates’ are yang (as opposed to yin)… (Do I hear you mumble, ‘naturally’?).  ヅ Eat them raw (as in from a pack of seedless dates) or, borrow my recipe… (just think of it as my hard work towards ‘page stickiness’)! Carry some in a zip-lock bag; in a nutshell, these delightful dates are great company! By now you really think I’m nuts! ヅ ツ

Date Taffy Squares: Recipe
In a wide pan, warm one tablespoonful of Ghee (clarified butter); to this, add 2 cups of chopped dates. Stir continuously until the dates turn viscous. Add a few coarsely ground almonds & pistachios, some crushed walnuts may be; stir, and pour this viscous mixture into a greased deep dish. Spread evenly. Pat it down quickly with a spatula, or better still the back of a small bowl. Cut into squares, but do not remove from plate until after it all cools and firms up. Gently remove one by one, and store in a container. Enjoy some, bit by bit now, and some more later… yummy, especially on winter days… & for dessert after dinner time! ¯(ツ)/¯

You’re in ship-shape… they’re green with envy! Your secret?

Recipe... for Health & Happiness... for Body & Soul

Recipe… for Health & Happiness… for Body & Soul

Shakes… Good for color…

Great for shapes…

Cheers! 

¯(ツ)/¯    ¯(ツ)/¯

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