Coke, Apple & AMEX repeatedly make the Global Top 100 list… here’s why.
Posted by words-n-motion on September 22, 2008
- they keep their marketing budget steady (as a % of their revenue)
- they boost their marketing expenditure (as a % of expected sales)
- they continue to invest in brand building (especially during recessionary times) to gain over rivals
- they do not trim their marketing budget during hard times (a tough decision to make, but critical)
Check if your favorite brands made the list this year. If not, switch! Click, to pick from these top 100! 
