Social (peer) pressure can change individual perceptions, as per research findings of a study led by Dr Gregory Berns and published last week in the online edition of Biological Psychiatry.

As laymen, we may have often witnessed such a phenomena. However, in situations such as jury trials, and say, elections, the ‘collective wisdom’ of a group may have, in fact, affected individual opinion. Thus, others’ view of an issue could impact the way one perceives that issue and this may lead to questionable outcomes in decision-making.

Sandra Blakeslee has covered the subject today in The New York Times… you’ll find “What Other People Say May Change What You See.”

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