Who needs a freelance advertising copywriter, especially if s/he has:
- over 10 years of ad agency experience
- learned the ropes at full-service agencies
- climbed up the ladder… surely, successfully
- demonstrated, proven skills in managing client-agency relations
- number-crunched for Econometrics (learned to value ‘residual’ term ‘e’)
- studied Linear Programming (OR) for an accredited Executive MBA
- an ability to recognize fast-changing consumer needs
- a keen understanding and interest in consumer behavior
- curiosity to probe deep to understand your product benefits
- command over simple language that appeals to your customer
- an interest in just about everything that you wish to push, pull, or promote 😉
- a focus on marketing, especially on advertising & PR… not merely on sales
- astuteness to highlight your not-so-obvious product features
- combined skills of strategist, brand builder, & copywriter
- a Bachelors degree in Science that lends to the analytical skills
- a portfolio which includes clients across four continents
- provided marketing and consultancy services to a tech start-up
- people skills to work amicably with your graphics designer
- advised a leader in consumer electronics, about P.O.S. displays; b-t-l advertising
- the ability to pile up lists of keywords for S.E.M. – no stuffing, no black hats
- lived in 3 different nations, traveled extensively across 3 continents
- clients ranging from: technology to tourism, banking to business, retail to hotel
- interests in blogging, net-surfing, photography; in creating Animotos
- contributed to Wikipedia; used Clusty for relevant results, rather than sift through Google
- grains of wit just enough to spike the copy
- a rich thought-process, a not-so-fat copy book
- copy-edited newsletters, contributed to product brochures, annual reports
- put up posters, created leader-boards and teaser ads, advised on link-building
- connected with curbed.com, or discussed CPM with The Gothamist
- translated technical literature from one language to another
- the thinking of the eccentric; an eye on delivery, and a professional eye for detail
- an ability to switch: from online to traditional advertising — on a needs basis
- worked & interfaced with marketing professionals who first think in:
- Bengali, Chinese, French, German, Gujarati, Hindi, Hungarian,
- Konkani, Kannada, Malayalam, Marathi, Punjabi, Russian,
- Serbian, Sindhi, Spanish, Tamil, Telugu, Tulu, Urdu…
- … and sometimes, even in English!
Who cares… to work with me? 😉
Words-n-Motion 