Oscar winner Michael Moore opened the flood-gates to his brand new film, “Slacker Uprising”. This is his way of saying “thank you” to the millions who’ve watched his movies for twenty years. What’s more… a novel hook (in marketing parlance) to grab the over 18 year-olds, cajoling them to go vote… to save thy country.
Of course, a great idea to market one’s new movie… save the nation [and by the way, save your (advertising) bucks], make history!
Hooray for Viral Marketing. Yippee, Yappee, Yahooey! 😉 😉 🙂