That’s the trouble… why do we even think of this as trouble. Are we Pied Pipers driving the art of writing to its death?

Those who truly think independently, don’t quite care about a fan following. The real independent thinkers and philosophers wrote their ideas or expressed them. Because they made sense we read about such people, read their books, or follow their ideas, believe in their philosophies, or ponder over their thoughts.

Writing can be triggered by something you saw, read, or experienced… anything could serve as a stimulus. The idea about having platforms like wordpress, or twitter or blogspot or even facebook… if each of us did our own thing, write our own ‘think’, create content that we actually believe in, it would be so much more fun than just circulating ‘forwards’ from hotmail to gmail, or worse, re-posting it as your own content (aka plagiarizing).

How much of all that we read, or is written is truly meaningful? What I write today on my blog (web log i.e. my diary) here, will the words sound dated five years from today, or five months away, or say in five days? Recall, blogs first started out as digital diaries that you could revisit someday. These diaries were personal, not items and writings that others could pry into. If someone laid even a little finger on it, leave alone leaf through its pages, the diarist would be hopping mad. But a page in a diary gives a glimpse of the person who wrote the words. It may give a hint into a person’s character. What interests me are human relations, how the mind thinks… why it thinks the way it does, what transpired in the person’s life to bring about such thoughts? You can weave an entire story… stories are telling. We will forget products but if there was a story around it, we tend to remember it more.

Today, though, many of us tend to clamor for a large fan following. Just the other day, I recall either tweeting (or blogging) about why anyone should care how many followers I have on Twitter, or how many tweets I posted… or for that matter should it matter to anyone but myself how many folks I follow? What does matter is whether or not my content, words, tweets, chirps hold meaning, have some interesting take or twist on a subject that I read, or found interesting. e.g. on Twitter, I’d be more eager to see a tab that displays counts of re-tweets, or favorite-d strings of 140 characters. But all we do is post link after link without giving our take on it, without expressing our views or what it was that piqued our interest, or held your attention if even for just a moment. We’re in such a grand rush to move to the next subject… all in a hurry, rushing to nowhere in particular.

So here’s what I believe… you can create your own content, or you can curate content that others have created. Yeah, someone will likely turn around and say this is jargon, old hat, content curation is a term used for years now. But my point is, even if it’s been used for years, have we all learned how to do it? Whether as companies, or as individuals, how succinctly can we summarize what we read and present it in a coherent, or more interesting manner, or more pertinently, can we add our two cents to it?

Every platform that is built – either as an app or web tool – is sort of latched on to by marketing departments to promote their brands, products etc. What started off as a space for ‘you, me  and us types of individuals’ now turns into an overcrowded platform used by professional corporate bloggers, content providers, content curators. There’s just so much information out there about everything and nothing. If there’s any particular topic or subject of interest, sift through it to find what interests you, present your views, and create a fabric that appears interesting when you look at it as a whole. If it is linear it won’t be quite interesting, but add dimension, give it depth, add color, bring in elements to enhance the entire picture. But as in any picture or photograph, if there’s a singular focus it will appeal to many. Some may like the picture for the color, others may enjoy it for its texture, but most will enjoy it as a whole, unable to quite pinpoint what it was they liked about it, nevertheless they do like it. Well, in a nutshell, that’s what I think is the purpose of content creation, and content curation.

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