Ever done a search for your own blog? I did… just yesterday. I tried, in vain, to find the log in button on this page, so later I Googled for wordpress login along with user name. What do you know? There was a site that stated what this blog is worth. I was aghast! Not by the $$$$ number displayed, but by the idea that some random no-name company is using some vague algorithm (algorithm being a rather fancy term for something basic we learned in middle school – “the step by step procedure to calculate e.g. to solve an equation, etc.”) to determine the value of my thoughts and the written words.
Now, can anyone explain to me – step by step – why anyone should attempt to calculate the worth of my personal diary – my web log? What business is it of anyone but myself, as to what the value of what I jot down here is. Do I go out to estimate the value of some random house on this planet? I don’t need to unless I’m in the buyer-seller market for real estate, and interested in buying or gauging the worth of my own house. Or am I out searching for information on what the true worth of that company is – the one that’s trying to put a $$$ value on my blog?
This is the problem… why can’t folks just mind their own business? Have I assigned anyone the task of estimating this blog’s worth? No, I have not., and I can bet that most of us have not done so. One can understand that companies, corporations, non-profits, others who receive funding from others to run their business (apart from their own monies in the venture) need to estimate the goodwill, or brand value to put it on their annual reports as their asset/s. Just in case they wish to liquidate them, or have intentions of selling their business, or perhaps need more financing to expand or manage their current business. I have none of these intentions!
When businesses attempt to gauge the value of someone’s assets, when they have not been assigned to do so, it should be deemed as encroaching on someone’s privacy. I have my own reasons to write, blog, fill the space here – whether it’s trite, useful, serious, helpful, nonsense, humorous… is not anybody’s concern, but my own… as long as I’m not encroaching on anyone else, or anyone’s privacy. How many visitors this blog has, how many likes, how many followers, how many…, how many…, how many…! How many times and for how long will we be subjected to this marketing madness or social media mania of gauging popularity? Does everything have to be converted to indices, measurement and minutae for even further dissection? So companies, please stop your nonsense of determining “What is your personal blog worth”!