Visited your local library, or the local bookstore recently?

When was the last time you visited your local library or peeked into the bookstore? If you're like me, then more likely you've browsed through Amazon books online. Or, if you're unlike me, you've read your books of choice on Kindle, or listened to music on your iPod. Who wants to drag oneself to the …

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This Blog is worth… how many $$$$?

Ever done a search for your own blog? I did... just yesterday. I tried, in vain, to find the log in button on this page, so later I Googled for wordpress login along with user name. What do you know? There was a site that stated what this blog is worth. I was aghast! Not …

Had trouble finding followers?

That's the trouble... why do we even think of this as trouble. Are we Pied Pipers driving the art of writing to its death? Those who truly think independently, don't quite care about a fan following. The real independent thinkers and philosophers wrote their ideas or expressed them. Because they made sense we read about …

Who skips the sex scenes… while e-Reading?

What someone enjoys as bedtime reading, or what twisted tale a storyteller wishes to spin, matters little to me. But out there, like Peeping Tom, loads of companies are snooping on you to note whether you're a diehard romantic, or whether racy violence is your page-turner. Do you speed-read, or is pausing after every paragraph …

SEO tools, or cheese tactics? Back Links, Cross links, Outbound Links…

As a blog reader, have you noticed that often you're reading a particular post, and all of a sudden you find you're somewhere else - either on another post written by the same blogger, or on an entirely different blog! Sometimes, you land on a totally different site. This happens not just in the blogosphere, …

Sticky factor… more than a simple marketing term!

Many of you hip folks are now bored of the 'f' word, and have moved on, I presume... but I have yet to cross that threshold... Hey, what were you thinkin' about? I was referring to facebook...  the resting point for over a billion people across the globe every month... yay, I have these numbers …

Technology Turns…

  Facebook का यह मेला क्या है? अजी समझो, यह एक भूल भुलैया है 'गर अन्दर गए, तो फिर बाहर आने की कोशिश, मान लो आप, वोह बेकार ही है. अब ले लो इस बला को जिसे कहते हैं लोग ट्विट्टर ... पंछियों की इस चह-चहाट में ढूँढें किस तरह से हम कोयल की उस …

Ad Agency layoffs

In Spring 2008, when I referred to layoffs at marketing companies and ad agencies, some smart alecks scoffed at my words, merrily mocking me and my writing. Numerous people holding jobs then dropped pearls of wisdom... "Network, get yet another degree (since my MBA does not seem to cut it), or better still, change your …

Corporate America… now will you be on Indian shores in droves?

Or have the events of the past three months numbed your gray cells? Or then again, surely 10 young men slinking on to Indian shores in the past week are not going to drive you away from those Western shores of Mumbai; nor displace you from India's Silicon Valley on the Deccan Plateau! Is it …

Twitter’s glitter… see the gold?

Tweets sound sweet. Swift 140 character-long missive updates sent within social networks by users, they may convey anything - tiddly trivia or lowdowns on budding love affairs; newsflash about an oncoming tornado or turmoil-ridden political fiasco. But for the budding 2 years plus company, there's still uncertainty about where the real moolah will come from. …