Coke, Apple & AMEX repeatedly make the Global Top 100 list… here’s why.

they keep their marketing budget steady (as a % of their revenue) they boost their marketing expenditure (as a % of expected sales) they continue to invest in brand building (especially during recessionary times) to gain over rivals they do not trim their marketing budget during hard times (a tough decision to make, but critical) … Continue reading Coke, Apple & AMEX repeatedly make the Global Top 100 list… here’s why.

Class in Copy: Lorem ipsum dolor sit amet aresd building

Who needs a freelance advertising copywriter, especially if s/he has: over 10 years of ad agency experience learned the ropes at full-service agencies climbed up the ladder... surely, successfully demonstrated, proven skills in managing client-agency relations number-crunched for Econometrics (learned to value 'residual' term 'e') studied Linear Programming (OR) for an accredited Executive MBA an … Continue reading Class in Copy: Lorem ipsum dolor sit amet aresd building