This Blog is worth… how many $$$$?

Ever done a search for your own blog? I did... just yesterday. I tried, in vain, to find the log in button on this page, so later I Googled for wordpress login along with user name. What do you know? There was a site that stated what this blog is worth. I was aghast! Not … Continue reading This Blog is worth… how many $$$$?

Curiosity… about organic growth, seo driven copy, reader driven content.

For a couple of weeks last month I was busy, training intensely for a project... there was a fair amount of 'learning', but I'm bound by an NDA, so shan't speak of it further... lips are zipped. In any case, why worry, this post isn't about speaking, it's about writing... 'content' for the web! I … Continue reading Curiosity… about organic growth, seo driven copy, reader driven content.

Sticky factor… more than a simple marketing term!

Many of you hip folks are now bored of the 'f' word, and have moved on, I presume... but I have yet to cross that threshold... Hey, what were you thinkin' about? I was referring to facebook...  the resting point for over a billion people across the globe every month... yay, I have these numbers … Continue reading Sticky factor… more than a simple marketing term!

Coke, Apple & AMEX repeatedly make the Global Top 100 list… here’s why.

they keep their marketing budget steady (as a % of their revenue) they boost their marketing expenditure (as a % of expected sales) they continue to invest in brand building (especially during recessionary times) to gain over rivals they do not trim their marketing budget during hard times (a tough decision to make, but critical) … Continue reading Coke, Apple & AMEX repeatedly make the Global Top 100 list… here’s why.

Wall Street moves to Dalal Street… Is that right? How nice!

Rather than layoff middle-rung executives, banks like Merrill Lynch and Morgan Stanley have been moving their middle men (and a few women) to the Middle-East or South Asia - most often to Mumbai, India's financial hub. The 'fortunate few' may have been relocated by their company, while numerous others who were already laid off after … Continue reading Wall Street moves to Dalal Street… Is that right? How nice!

Class in Copy: Lorem ipsum dolor sit amet aresd building

Who needs a freelance advertising copywriter, especially if s/he has: over 10 years of ad agency experience learned the ropes at full-service agencies climbed up the ladder... surely, successfully demonstrated, proven skills in managing client-agency relations number-crunched for Econometrics (learned to value 'residual' term 'e') studied Linear Programming (OR) for an accredited Executive MBA an … Continue reading Class in Copy: Lorem ipsum dolor sit amet aresd building