Twitter, Web 2.0, W.O.M., B.Y.B.

Even if you're on the Web 2.0 bandwagon, you'll need to Build Your Brand. You could use advertising across mass media but that seems passé! Well then, lean on word-of-mouth, twitter or blog. At a party last weekend, a friend introduced us to their just-developed travel website... HotGuzzi. A week down the road we toasted …

Is it important to ask a web (2.0) site owner, “What’s your business model?”

We know, time will tell, and a method will evolve, later, rather than sooner! When any new product (read "social networking or, web 2.0 website") is 'soft-launched', it's very fashionable for tech trend followers to question right away, "So, what's their business model?". These people soon try to determine whether they're the next 'Google' (or …