Even if you're on the Web 2.0 bandwagon, you'll need to Build Your Brand. You could use advertising across mass media but that seems passé! Well then, lean on word-of-mouth, twitter or blog. At a party last weekend, a friend introduced us to their just-developed travel website... HotGuzzi. A week down the road we toasted … Continue reading Twitter, Web 2.0, W.O.M., B.Y.B.
We know, time will tell, and a method will evolve, later, rather than sooner! When any new product (read "social networking or, web 2.0 website") is 'soft-launched', it's very fashionable for tech trend followers to question right away, "So, what's their business model?". These people soon try to determine whether they're the next 'Google' (or … Continue reading Is it important to ask a web (2.0) site owner, “What’s your business model?”