Even if you’re on the Web 2.0 bandwagon, you’ll need to Build Your Brand. You could use advertising across mass media but that seems passé! Well then, lean on word-of-mouth, twitter or blog.
At a party last weekend, a friend introduced us to their just-developed travel website… HotGuzzi. A week down the road we toasted his success because the buzz is that hotel bookings through his website have started.
build Awareness about your brand
call for Action
How is it that over the years we forgot about AIDA?
Several years back, while doing a course in copywriting, I was introduced to AIDA. Another acronym that comes to mind, from the days of the diploma in advertising & PR, is DAGMAR… but more on that later.