Twitter, Web 2.0, W.O.M., B.Y.B.

Even if you're on the Web 2.0 bandwagon, you'll need to Build Your Brand. You could use advertising across mass media but that seems passé! Well then, lean on word-of-mouth, twitter or blog. At a party last weekend, a friend introduced us to their just-developed travel website... HotGuzzi. A week down the road we toasted …