Catch the ad bug; beware that hostile brush with hospitality! Indeed, "A Dance with the Corporate Ton: Reflections of a Worker Ant" is, as I've trumpeted, 'Delightfully Quirky!' Autobiographical. This is Lata Subramanian's first book, but the author's writing efforts are commendable. Lata has pulled those pages from her career which were most memorable to … Continue reading Delightfully Quirky!
Yesterday, I blogged about the basis of our fears. Today I'm thinking of other issues related to fear. Think of the personal consequences, and think of who benefits from one's personal fears. You and I may not even consciously view these as fears or as the demons you must battle against. When danger looms ahead, … Continue reading Our failures stem from fear… but surely someone succeeds?
However, this may draw a smile... reproduced from The Shawinigan Standard - December 24, 1947.
Even if you're on the Web 2.0 bandwagon, you'll need to Build Your Brand. You could use advertising across mass media but that seems passé! Well then, lean on word-of-mouth, twitter or blog. At a party last weekend, a friend introduced us to their just-developed travel website... HotGuzzi. A week down the road we toasted … Continue reading Twitter, Web 2.0, W.O.M., B.Y.B.
In the late 90s, my close buddy quit his well-paid job of 'research scientist' with a leading oil company. He wanted to be a "quant". Lured, not by the money; that would follow (and plenty of it, although not quite as much as the obscene figures that Wall Street traders take home), but by the … Continue reading He wanted to be a “Quant”…
they keep their marketing budget steady (as a % of their revenue) they boost their marketing expenditure (as a % of expected sales) they continue to invest in brand building (especially during recessionary times) to gain over rivals they do not trim their marketing budget during hard times (a tough decision to make, but critical) … Continue reading Coke, Apple & AMEX repeatedly make the Global Top 100 list… here’s why.
The New York Times has brought this interesting series about the surge in consumer debt and the lenders who made it possible. Some of the views and comments from readers are also engaging.
It's all about convenience, from whose perspective should you view this issue, and who finally gains or (loses) from KPO. If you're a bank or a corporation in the US, in present times it suits you to go set up an office (or several of them) in India or any other "cheap outsourcing location"... as … Continue reading KPO… Knowledge Process Outsourcing
Rather than layoff middle-rung executives, banks like Merrill Lynch and Morgan Stanley have been moving their middle men (and a few women) to the Middle-East or South Asia - most often to Mumbai, India's financial hub. The 'fortunate few' may have been relocated by their company, while numerous others who were already laid off after … Continue reading Wall Street moves to Dalal Street… Is that right? How nice!
We know, time will tell, and a method will evolve, later, rather than sooner! When any new product (read "social networking or, web 2.0 website") is 'soft-launched', it's very fashionable for tech trend followers to question right away, "So, what's their business model?". These people soon try to determine whether they're the next 'Google' (or … Continue reading Is it important to ask a web (2.0) site owner, “What’s your business model?”